Every. Last. One.

Committed to fighting for migrant children trapped in detention and reuniting them with their families .

For this project, I partnered with Every. Last. One. to rebrand and revamp their website while also support in their launch a digital growth and fundraising campaign. We began by conducting stakeholder interviews and identifying challenges with communications and social programmatic. We helped the client setup a CRM platform and launch their new website and brand.

From the launch of our fundraising campaign we’ve tested and iterated with every piece of content and creative we put out in the world. Learning and iterating as we go to get the most engagement and donations. From the launch of the campaign, we’ve grown our subscriber list from 300 to over 13K email subscribers.

We’ve also had substantial growth across social accounts to over 12K followers on Facebook, over 6K Instagram followers, and over 2.5K followers on Twitter. But most importantly, we’ve successfully fundraised over $100K to help reunite migrant children with their families within a 3 month period.

Duties Performed:

• Project Management: Assigned tasks to AirTable to keep our team in the know and track tasks assigned and delivered successfully and on time.

• Copywriting: Content creation for social, bi-weekly newsletters, digital ads.

• Design Support: Used Photoshop to create daily graphics for social posts and email newsletters.

• Script Writing: developed a script for the anthem video used for our campaign launch.

• Community Management: ensuring our audience’s inquiries, and concerns were heard and resolved. I managed this aspect of the project and ensured we promptly responded to inquiries, comments, and praise on social and email accounts.